Draft pending counsel review. This document is a working draft authored by Brand Atlas and has not yet been reviewed by counsel. Do not rely on it as the final, binding terms. The final version will be published with an Effective from date once counsel has signed off.
1. The Service
Brand Atlas is a subscription software-as-a-service product that provides a living brand portal: an online surface for storing, managing, and sharing brand identity material. The Service is described in detail at docs.brandatlas.pro.
2. Account
You must create an account to use the Service. You agree to provide accurate information, to keep your account credentials confidential, and to be responsible for activity on your account. You must be at least 18 years old to use the Service.
3. Subscription and payment
The Service is offered on a subscription basis at the tiers described on the tier pages. Fees are billed in advance (monthly or annually). Subscriptions renew automatically unless cancelled. See the Refund Policy for the refund terms.
4. Acceptable use
Your use of the Service is subject to the Acceptable Use Policy. Violation of that policy may result in suspension or termination.
5. Intellectual property
Your content
You retain ownership of all content you upload to the Service (“Customer Content”), including brand identity material, assets, and the brand record. You grant us the limited licence necessary to operate the Service: to host, serve, process, back up, and deliver Customer Content to you and the team members you authorise. We do not use Customer Content to train AI models or for any purpose beyond operating the Service. See Customer Content and IP.
Our property
Brand Atlas, MadeBy_, the names Oswald and Henry, and the design, code, and underlying technology of the Service are our property. You receive no rights to these except as needed to use the Service.
6. AI features
The Service includes AI features (Oswald, Henry) described in the AI Usage and Disclosure Policy. For Henry, your use of a customer-supplied AI provider API key is governed by the BYOK Policy and your direct relationship with that provider.
7. Privacy
Personal data is processed under the Privacy Policy.
8. Termination
You may cancel your subscription at any time. We may terminate or suspend your account for material breach of these Terms, including violation of the Acceptable Use Policy, non-payment beyond the grace period, or illegal activity. See the Account Termination Policy for the mechanics and the grace period.
9. Warranties and disclaimers
The Service is provided “as is” without warranties of any kind beyond those required by applicable law. We do not warrant that the Service will be uninterrupted, error-free, or meet specific requirements. Where local law provides non-disclaimable warranties, those apply to the extent required.
10. Limitation of liability
To the maximum extent permitted by law, our aggregate liability arising from these Terms or the Service in any 12-month period is limited to the amount you paid us in that period. We are not liable for indirect, incidental, special, consequential, or punitive damages. Some jurisdictions do not permit these limits; where the law disallows them, the disallowed terms do not apply.
11. Indemnification
You agree to indemnify us against claims arising from your Customer Content, your use of the Service in violation of these Terms, or your violation of applicable law.
12. Governing law and disputes
These Terms are governed by the laws of the United Arab Emirates, with disputes resolved in the Dubai International Financial Centre (DIFC) Courts unless local law requires otherwise. Customers in jurisdictions with non-waivable consumer protections retain those protections regardless.
13. Changes to the Terms
We may update these Terms. Material changes are announced 30 days before they take effect. Continued use of the Service after the effective date constitutes acceptance.
For questions about these Terms, contact legal@brandatlas.pro.
What changed
- 27 May 2026: Initial draft published for counsel review.
