Brand Atlas is currently in invite-only pilot. Some pages describe features that ship over the course of 2026. To request an invite, write to hello@madeby.wtf.
Why this exists
Every brand starts the same way. A studio delivers the identity, sends a 60-page PDF, and the founder thanks the team. Six months later the logo has been redrawn in PowerPoint, the typography has drifted across three weights, and the colour palette has picked up a fourth blue from someone’s screenshot of a screenshot. The PDF is still in the Google Drive folder no-one opens. The brand has drifted. Brand drift is the operating problem Brand Atlas exists to solve. We built Brand Atlas because the PDF was never going to hold. A brand is a working set of decisions used every day by the people who make the brand visible to the world: the marketing manager, the social manager, the freelancer, the vendor. They need a single place to read the brand, ask questions of it, and make requests against it. The work that keeps a brand on course is called stewardship, and Brand Atlas is where it happens. MadeBy_ is a creative studio in Dubai. We build brand identities, and we build the portal that holds them. The portal works without us; Brand Atlas is not a tied service. If you arrived with an identity already built, the portal is yours to populate. If you arrived through MadeBy_, the portal is where the studio handover lives.What these docs cover
These docs are written for two readers at once: the brand owner who runs the atlas, and the team member they invite to use it. Where the two diverge, the page leads with the brand owner and routes the team member with a sidebar note. You will find product reference, step-by-step guides, the concepts that frame the work (brand drift, stewardship, the brand record), the tier and billing detail, and the full legal and policy stack. The site is searchable, every page leads with a one-sentence answer, and the glossary holds every owned term in one place.Three places to start
Get started
Set up your first brand atlas in under ten minutes.
Tour the portal
See what every section of Brand Atlas does and where to find it.
I'm evaluating
The case for a brand portal, the tiers, and the vocabulary.