Keeper in detail

Keeper is the working-team tier of Brand Atlas. It is the tier most brands settle on once the atlas is in active use across a marketing team. Keeper adds the workflow Scout does not have: Update Requests, Henry (the team-facing BYOK AI), multiple Horizons, and a longer brand record history.

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Pricing

• $79 / month, billed monthly.
• $799 / year, billed annually (save approximately 16%).

Both options include the same features. The annual option exists for brand owners who prefer one invoice. See Annual vs monthly for the trade-off.

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What Keeper includes

Everything Scout includes, plus:

• Team seats. One brand owner plus five team members. Editor role available for delegating edit rights.
• Update Requests. Team members can raise change proposals against the brand record. The brand owner reviews and approves.
• Active Horizons. Up to five active Horizons at a time. Archived Horizons do not count against the limit.
• Guest Passes. Up to five active at a time. Each can be scoped to a section or a Horizon.
• Henry (BYOK). A team-facing AI assistant. The customer supplies an OpenAI or Gemini API key; Henry uses it to answer questions about the brand record. Read-only. See What Henry does.
• Brand record history. 12 months of accountable history retained.
• Standard email support. Same-business-day acknowledgement in Asia/Dubai working hours.

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What Keeper does not include

• Oswald. The editorial AI is Guardian-only. Keeper’s AI is read-only (Henry).
• Build-with-Oswald. Drafting a Horizon by describing it to Oswald is Guardian-only.
• Unlimited team seats. Five is the cap on team members; the sixth requires Guardian or a custom arrangement.
• Unlimited Horizons. Five active is the cap.
• Unlimited record history. Beyond 12 months, history is summarised rather than retained at full fidelity.

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Who Keeper is for

Keeper is the right tier when:

• The brand is used actively by a team of three to five people.
• The team needs a request channel to surface gaps and corrections.
• You want AI assistance for the team’s reading work, but you do not yet want AI drafting edits.
• The brand has one to five Horizons that need to be active simultaneously (a sub-brand, a current campaign, a regional adaptation).

Keeper is also the right tier for a small studio running multiple brand atlases on behalf of clients, where each client’s atlas needs the working features but Oswald is not yet required.

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When to consider upgrading

Three signals usually point to Guardian:

1. The team has grown past five people and seats are blocking access.
2. You are spending significant time on routine editorial work (drafting Horizons, writing Update Request responses) that Oswald could draft for you to approve.
3. The brand has more than five active Horizons that genuinely need to be live at the same time.

See Upgrading and downgrading for the mechanics.

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Henry on Keeper

Henry is the headline feature of Keeper after Update Requests. Henry uses a customer-supplied API key, which means Brand Atlas does not charge for the AI usage; you pay your provider directly at their rates. This keeps Keeper’s flat $79 price predictable while giving the team an AI assistant that can answer questions about the brand record any time of day. Setting up Henry takes about five minutes. See Setting up Henry.

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