Choosing a tier

Brand Atlas has three tiers. The eight standard sections are present on every tier. Tiers differ in how many team members the atlas supports, whether Update Requests are available, how many Horizons can be active, and which AI assistants are included.

​

The three tiers at a glance

​

How to pick

The right tier depends on three things: how many people work on the brand, whether the team needs a request channel, and whether you want AI assistance for editing.

​

Choose Scout if

You are evaluating Brand Atlas, your team is small enough that one or two people will ever touch the atlas, and the brand is stable enough that you do not need a request channel. Scout is the right place to populate the eight standard sections and see whether the format suits the work. There is no time limit on Scout; it is free for as long as you use it.

​

Choose Keeper if

The atlas needs to support a working team of three to five people: marketing, social, freelancers, agency partners. The team needs Update Requests to surface gaps without resorting to email. You want Henry available so team questions can be answered without pulling you in. You do not yet need editorial AI for the atlas itself. Keeper is the right tier for most brands operating with a real marketing team.

​

Choose Guardian if

The brand is widely used across an organisation, the team is larger than five, you want Oswald drafting Horizon proposals and Update Request responses, and you want the brand record kept indefinitely. Guardian is also the right tier when MadeBy_ is engaged for ongoing brand maintenance or brand evolution, because Oswald cuts the time cost of routine editorial work substantially.

​

Switching tiers

You can move up or down between tiers at any time. Upgrading takes effect immediately; downgrading takes effect at the end of the current billing period. The brand record is preserved across tier changes; what changes is what the atlas can do going forward. If you downgrade from Guardian to Keeper, archived Horizons are kept; active ones beyond the Keeper limit are archived in order of last edit until the limit is met. See Upgrading and downgrading for the mechanics.

​

What is the same on every tier

Three things never change between tiers:

• The eight standard sections. Every tier has Logo & Identity, Typography, Colour System, Applications, Strategy, Voice, Photography, Social.
• The visual standard. Scout looks and works like Guardian. There is no “lite” version of the portal.
• The brand record’s accountability. Every change is attributed, dated, and accountable on every tier.

The tiers differ in what work the atlas can do, not in what the atlas looks like.

​

Related pages