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Plans: Keeper and Guardian.
Coming soon. Oswald is still being tested and is not open to client accounts yet. Until he is, Oswald in the sidebar shows a padlock. This guide shows how he works, so you are ready when he opens.
Oswald is the AI that knows your brand and can work on it. Ask him what your brand says about something, have him check a file against your colours and fonts, or ask him to rewrite a page. He never changes anything without the permission you give him, and every change can be put back. Henry is the other AI in Brand Atlas. Henry answers questions on your own key and never changes anything. Oswald can write.

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Start a conversation

  1. Click Oswald at the bottom of the sidebar. You land on What can Oswald help with today?
  2. Type in Ask Oswald anything about your brand…, or click one of the suggestions underneath, such as What does the brand say about our tone of voice?
  3. Press Enter to send. The conversation opens, and it is saved in the list on the left.
To point him at something, type @ and pick a file, a section or a Horizon from the list. You can also paste a link to a block, or attach an image or PDF of up to 4 MB with Add attachment.

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Ask from any page

You do not have to leave the page you are on. The Oswald bar sits at the bottom of every page and already knows where you are: on Brand Voice it reads Ask about Brand Voice.
  1. Type your question in the bar and press Enter.
  2. His answer opens above the bar, over the page. The conversation follows you if you move to another page.

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Let him make a change

When you ask for a change, Oswald shows you the words he would write in a card.
  1. Click Write this one to put it on the page. The card then reads Written to and the page name, with Have a look and Put it back.
  2. Click Change something to tell him what to adjust, or Not this to ask for a different direction.
  3. If you are editing that page and have not published yet, the change goes into your draft instead.

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Choose how much he does alone

The button beside where you type shows the mode. Click it to choose, or press Shift and Tab in the Oswald bar to cycle through.
  • Always ask: he shows you the exact words and waits for a yes. This is where everyone starts.
  • Ask once: say yes once, and he gets on with the rest of that conversation.
  • Auto: he makes the change and you look at it afterwards.
Inside a conversation, a mode you pick applies to that conversation only. Click Make this my default in the same menu to start every new conversation that way. Before a conversation has started, the menu offers Always ask and Auto, and your choice becomes your default. You can also set your default in your account settings, under Atlas AI, then Oswald.

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Good to know

  • Your conversations are private to you. Find old ones in the list on Oswald’s page, or with Search conversations. New conversation starts fresh.
  • A new Horizon always asks first, whatever the mode.
  • Pictures are yours. Oswald writes words. He does not change images or make artwork.
  • Coming next: Oswald will fill in your eight sections from your website and documents when you set up a brand.
  • Oswald can make mistakes. Double-check anything important.
Next: The Playground: try your colours and fonts out.