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Asset review is one of Oswald’s most useful working modes. The brand owner (or an Editor with Oswald rights) drops an asset (a draft PDF, a marketing email, a presentation, a social post mock-up) into Oswald’s review surface. Oswald reads the asset, checks it against the brand record, and flags inconsistencies, drift, and missing elements. The review is fast (usually under a minute) and well-suited to becoming a habit before any asset goes live.

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What Oswald checks

A standard asset review covers, in order:
  1. Logo & Identity. Are the marks current? Clear space respected? Variants chosen correctly?
  2. Typography. Are the typefaces licensed? Weights correct? Hierarchy applied?
  3. Colour System. Are the colours on-palette? Accessibility pairings respected?
  4. Voice. Does the writing follow the Voice rules? Banned vocabulary absent? Owned vocabulary used precisely?
  5. Applications. Does the format match the relevant Application rules?
  6. Photography. Where photography is present, is it from the approved gallery? Treatment respected?
  7. Active Horizons. Does the asset trigger any active Horizon (a campaign, a sub-brand, a partnership)? If so, are those rules respected?
Each check produces a pass, a warning, or a flagged inconsistency, with the section reference for follow-up.

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File formats Oswald can review

Oswald can read:
  • PDF. Most common. Both vector and rasterised pages are interpreted.
  • Images (PNG, JPG, SVG). Visual analysis plus any embedded text.
  • Text documents (DOCX, MD, TXT). Full text plus formatting.
  • Slides (PPTX, KEY). Slide-by-slide, including embedded images.
  • Email HTML. Either pasted or as a .eml file.
What Oswald cannot reliably review:
  • Video. Frame sampling is possible but partial.
  • Audio. Not supported.
  • Interactive prototypes (Figma, Sketch). Static exports of prototypes work; live prototypes are not interpreted.

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Running a review

1

Open the review surface

Two routes: from any section’s context panel, choose Oswald → Review an asset; or from the brand record settings, choose Settings → Brand Record → Review.
2

Drop the asset

Drag the file in or click Choose file. Multiple files are accepted in a single review. The maximum size per file is 25MB.
3

Set the focus (optional)

By default, Oswald checks against the whole brand record. To narrow the review (Voice only, or all sections except Photography), set the focus before running. Useful for reviewing copy without distraction from visual checks.
4

Run the review

Click Review. Oswald reads the asset and produces the review.
5

Read the result

The review shows:
  • Summary. Pass / warning / inconsistency counts.
  • Per-section findings. Each issue with the affected element, the brand-record reference, and a recommendation.
  • Confidence. Oswald’s confidence in each finding (high, medium, low). Low-confidence findings should be human-checked before acting.
6

Act on the findings

Three options for each finding:
  • Fix the asset. Most common. The asset is updated to align with the brand record.
  • Approve the variation. Useful when the asset is intentionally outside the rules (a campaign with a deliberate typographic deviation). Approval is recorded.
  • Update the brand record. When the asset reveals that the record itself is out of date or incomplete. Raise an Update Request from the finding.
The review is complete. The findings, decisions, and any resulting Update Requests are recorded in the brand record’s history.

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A useful cadence

Three places asset review fits naturally into the work:
  • Before launch. Any marketing asset before it goes live. Catches drift before it hits the world.
  • Quarterly. A review of the past quarter’s outputs in aggregate. Reveals patterns the per-asset review misses.
  • At handover. When work is being delivered by an external partner or a new team member, a review of their first three pieces builds calibration.

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What Oswald is good and not good at, in review

Good at:
  • Detecting off-palette colours.
  • Catching banned vocabulary.
  • Spotting typeface substitutions.
  • Identifying logo variants used incorrectly.
  • Surfacing inconsistencies between assets and Horizons.
Less good at:
  • Subjective quality judgments (is the layout good).
  • Catching errors in claims, statistics, or facts (Oswald is not a fact-checker).
  • Reviewing the strategic appropriateness of a piece of work.
  • Detecting subtle misuses of voice that require domain knowledge.
The review is a tool for catching the obvious problems quickly. It does not replace human judgment on the substantive ones.

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Privacy

Asset review sends the asset content to the underlying AI provider for processing. The provider is on a no-training tier. The asset itself is not retained beyond the session. For confidential assets (pre-announcement material, internal-only communications), the standard provider-side privacy applies. If the asset is sensitive enough that you would not entrust it to a third-party API even with no-training guarantees, do not run it through Oswald. The choice is yours.

What Oswald does

Oswald’s full capabilities.

Talking to Oswald

Prompt patterns.

AI Usage & Disclosure

Privacy and provider terms.