> ## Documentation Index > Fetch the complete documentation index at: https://docs.brandatlas.pro/llms.txt > Use this file to discover all available pages before exploring further. # AI terms > How Henry, Oswald and connected AI apps use your content, and what we never do with it. **Draft, not yet in force.** This document is being reviewed and will change before it applies to anyone. *Last updated: 4 October 2026.* These terms form part of the [Terms of Service](/legal/terms). They cover every way AI touches your brand in Brand Atlas. ## The short version * **Nobody trains an AI model on your content.** Not us, and not the AI providers we use. * **What goes in and what comes out are yours.** * **AI can be wrong.** Check what it writes before you rely on it or publish it. * **When you connect your own AI app or key, your provider's terms apply** to what you send it. You can disconnect at any time. ## 1. Where AI is used | Feature | What it does | Whose AI account | | - | - | - | | **Henry** | Answers questions about your brand, in a panel beside it. He reads; he never changes anything. | **Yours.** Henry runs on your own OpenAI or Google Gemini key. | | **File descriptions** | Writes a short description of each image or document you upload, so Henry and search can find it. | **Ours.** Runs on our Anthropic account. | | **Oswald** | Builds and edits your brand pages with you, from your website, your documents and your answers. | **Ours.** Runs on our Anthropic account. | | **The Atlas MCP** | Lets an AI app you choose (such as Claude, ChatGPT or Cursor) read your brand and, if you allow it, draft and publish pages. | **Yours.** The AI app is your own. | Which features your plan includes is shown in the app. Some features are switched on gradually and may not be available on your account yet. ## 2. What each one sees **Henry** sees your published brand pages, the descriptions of your files, what you are looking at when you ask, anything you attach, and the conversation so far. That is sent to OpenAI or Google, whichever your key belongs to, each time you ask. **File descriptions** send each image or document you upload to Anthropic once, to write its description. **Oswald** sees your brand pages, the files you point him to, anything you attach, and, when you ask him to start from your website, the public pages of that site, which our own server reads. What you and he say is sent to Anthropic. **A connected AI app** sees whatever it asks Brand Atlas for, within the permission you gave it: everything in your brand on **Read**, and the ability to draft, publish, create Horizons and upload files on **Read and write**. ## 3. Our AI providers Anthropic, the provider we pay for, is listed on the [Subprocessors](/legal/subprocessors) page. Under its commercial terms, Anthropic does not use data sent through its API to train its models. \[TEAM TO CONFIRM: these terms against our agreement with Anthropic, and how long Anthropic keeps inputs and outputs.] OpenAI and Google are not our subprocessors for Henry: you choose them, and your key is your agreement with them. Their business API terms say they do not train on data sent through the API by default. \[TEAM TO CONFIRM: wording on OpenAI and Google API terms.] ## 4. No training on your content We do not use your content, your questions or the AI's answers to train AI models, and we do not let our providers do so. ## 5. Who owns what Between you and us, you own what you put in (your prompts, files and content) and what the AI produces for you. We own our own instructions, templates and the way the features work. ## 6. Check what AI writes AI makes mistakes. It can be wrong, out of date, or sound sure when it is not. You are responsible for checking AI output before you rely on it, publish it or share it. Oswald asks before he files anything into your Brand Files, and nothing he drafts goes live until it is published. ## 7. What we keep Your chats with Henry and Oswald are saved with your brand, so you can come back to them, and you can delete a conversation at any time. File descriptions are kept with the file. When a brand is erased, all of this is erased with it (see the [Privacy Policy](/legal/privacy)). Your own OpenAI or Gemini key is stored encrypted, and we only ever show its last four characters. You can change or remove it at any time. ## 8. Connecting your own AI app When you connect an AI app through the Atlas MCP, you sign in with your Brand Atlas login and choose **Read** or **Read and write**. From then on: * the app acts for you, with your permission, and what it reads goes to that app's provider under **your** agreement with them; * we are not responsible for what that app or its provider does with data it reads; * everything it writes in Brand Atlas is done under your login, as if you had done it; * you can see every connected app, and **Revoke** any of them, in your account settings under MCP. Revoking ends its access straight away. **Log out of all devices** also ends every connection. ## 9. Using AI fairly Do not use the AI features to: * break the law, or anyone's rights; * make content the [Acceptable Use Policy](/legal/acceptable-use) does not allow; * get round limits, plans or safety measures, or try to make the AI reveal its instructions; * send automated requests at a scale that harms the service for others. We may limit or switch off AI features for an account that does. ## Changes * **4 October 2026:** first draft. 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